Axalta, Karma Automotive Partner To Bring Innovative Color, Design To 2018 SEMA Show
Axalta said it is teaming with Karma Automotive to display the Axalta-painted Revero in Axalta's exhibit space #22391 during the 2018 SEMA Show.
The Karma Revero is a luxury electric vehicle with an innovative and stylish design that is complemented by the colors it comes in, including Corona Del Sol, Borrego Black, Ocean Veil, and more. As the exclusive exterior paint supplier to Karma, Axalta will feature the Revero and its environmentally-inspired collection of color.
"The Revero on display features a color named 'Corona Del Sol' which translates to 'crown of the sun.' It's a rich shade of red that really has to be seen to be believed,” Axalta's North American Color Marketing Manager Nancy Lockhart said.
"The Karma Revero is the world's most exclusive grand touring luxury electric vehicle and is as visually dynamic as it is exhilarating to drive," said Jim Taylor, Karma Automotive's chief revenue officer. "Few cars in the world can match the stunning design, luxury and efficiency of the Revero. Our business and product plan is driven in part by collaborating with partners like Axalta whose expertise help us accelerate product development and differentiation."
SEMA takes place Oct. 30-Nov. 2 in Las Vegas.